cold sweat
The Challenge:
Identify the key aspects of the brand and fleshing it out for the customer experience.
cold sweat makes a line of deodorants and antiperspirants that specialize in mixing dessert style scents with refreshing sensations. The result was comparing their products to ice cream. The smell of the products resemble the natural flavours of ice cream and the sensation matches the icy feeling the products give.
“We’re always excited to push out a new scent but I wish our customers would share the same excitement.”
The clients are very enthusiastic about their product but lacked direction on how to market them, especially new ones. They included product links on their social media platforms but actual conversion were still low.
To help remedy this, I offered to redesign the homepage to instantly push the new product. This simple change offered lead to more orders for their new freshening stick, cantaloupe spritzer.
Deliverables:
Logo design
Branding styles guides
Wireframes
Product design